#Ax anime expo 2022 how to#

Not only will you leave with a new perspective, but perhaps new ideas for your events – I know our team did! Christine: Celebrate Community + InclusionĪs the world is under competing and controversial pressures, the four days at Anime Expo were a wonderful reminder of how powerful human connections can be to inspire a community and celebrate inclusion. There are many other differences between a public-facing consumer event and a corporate event, but I recommend attending something like Anime Expo at least once. For example, frequent reminders to not run in the Expo Hall and remaining vigilant of any attendees who did not exit the Expo Hall once closed were necessary. The fact that they are this enthusiastic about their fandom presents unique challenges, though. They show it through elaborate costuming, waking up hours before the convention opens to stand in line (and sometimes camp overnight) for the panels and events they want to attend, and a dedication to their favorite anime, manga, and video games that must be seen to be believed. A Passionate Audience – The people that attend Anime Expo are genuinely dedicated fans.This made using radios with earpieces and some form of text-based communication vital to ensure we could stay aware of events, call for assistance, and direct volunteer staff to critical areas when necessary. The Noise Levels – With 90,000 attendees, background noise is abundant! On top of that, vendors and exhibitors often play music at their booths to attract potential customers.

To overcome this, our team worked closely with the exhibitors, vendors, and volunteer staff in the Expo Hall to ensure we addressed potential issues and monitored as closely as possible to guarantee everyone kept moving and none of the aisles became clogged.

Crowd Control – With a crowd of this size, the capacity of the Expo Hall of the Los Angeles Convention Center became a legitimate concern as the fire marshal requires a constant flow of traffic.

With this comes several considerations we kept in mind while working AX:

This event is open to the general public, so attendees’ ages range greatly, and the sheer numbers are much larger than the typical corporate or association event.

#Ax anime expo 2022 how to#

A bustling crowd awaited our experts, who ventured to Los Angeles to support the event.Ĭhristine Hilgert, senior VP, Neil Hinkle, application support engineer, and Sabine Vante, senior conference manager, share their experiences after participating in one of the most significant celebrations of Japanese pop culture in North America: Neil: How to Manage Large-Scale EventsĪn event like Anime Expo is an entirely different animal if you’re accustomed to staffing or attending B2B conferences. Over the summer, we worked with the Society for the Promotion of Japanese Animation ( SPJA) to execute its first in-person event since 2020. Anime Expo – known simply as “AX,” brings together people from all walks spanning in age from infant to retiree.